The Christmas Post-Mortem. Exceeding forecast, running out of product, and other happy problems...

A number of folks have been asking me about how our new business - Covered Planet - has been going, so I figured put out a post-xmas update.

Things were excellent and we exceeded our high-end forecast by about 30%. This is good news in two ways. 1) Exceeding forecast is always good 2) We only exceeded forecast by 30% which means that we had a fairly good handle on the dynamics of the business to start out - and this is especially good.
On the downside, we had to dial back marketing at certain points to ensure we didn't sell inventory we didn't have, and we sold out our Vintage Teak covers and haven't been able to get new inventory (yet).

One of the personal highlights for me was that sales to people I knew were solid (thank you!). Even though, was that sales to people I didn't know significantly exceeded sales to people I did know.
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As we bring in the new year, we have a number of new things coming out, and one of the first is a new cover - Vintage Brass - which a personal favorite that is now the my day to day case.

Made out of a thicker leather to provide rugged protection, these covers wear exceptionally well with a nice patina and texture that develops after only several weeks of use.

Here's links to the Vintage Brass covers for the iPhone 6, iPhone 6s, iPhone 6 Plus and the iPhone 6s Plus.

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