Been selling a number of leather iPhone wallet cases so far in our first month of business, and talking to lots of customers.
Here's the top three things folks like best so far:
1) The Easy Convenience
Consolidating two critical items - your iPhone and your wallet - into one easy to remember and easy to use wallet case evidently makes starting the day a lot better.
2) The Rugged Protection
The leather cover provides excellent protection for when the iPhone is inevitably dropped, provides a solid grip for your iPhone that makes dropping the phone much less likely and, if the iPhone is dropped, the wallet side folds over - as intended - to protect the face of the phone.
3) The Rugged Good Looks
"Just like me," say our customers as they describe our leather iPhone wallet cases as "ruggedly good looking" (evidently our customers are shameless. The leather cover looks good to begin with, and it gets better and better with more age and wear, even after only a couple of weeks.
Starting to feel a lot like Christmas... (or how creating a forecast early on makes it easier to sleep at night when you first launch a business)
Starting a business is a lot like fishing. I'm probably not the first person to have that insight, but it's true.
You get everything in place, check it twice (or maybe three, four or five times), open your doors and... then what?
It's been busy over the last two weeks. We launched Covered Planet to make the world's best leather iPhone wallet cases on December 1and it’s been solid progress every day but for the first couple of days after launch, I was especially neurotic/anxious/ freaked out.
My wife - who is much smarter than I am - reminded me that I - being a huge excel/metrics/measurement geek - had spent most of September identifying and verifying assumptions, creating low, medium and high scenarios and building out a model with key metrics for what success would look like when we launched.
And then I forgot about the forecast as we moved forward, trying to get everything that needed doing done, with my neurosis increasing as we closed in on our launch date.
I'm now following my wife’s smart advice to check in how we’re doing against the forecast. Orders are indeed exceeding forecast, and I’m sleeping a little bit better than a couple of days ago (thank you forecast!). Still getting up at 4am to start working on the next “to do” list of items, but such is the life of a start-up. Wouldn't have it any other way.